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Upcycle Initiatives

Upcycle Initiatives

 

UPCYCLE was established and developed in South Africa by Winnie McHenry, a design and development consultant with a strong craft, decorating and design background. An enormous amount of passion, time and effort has been put into turning UPCYCLE’s mission and dream into a reality by making a difference to the planet one person at a time.

Upcycle was born from our need as creative individuals to generate usable and useful items from the things that surround us. This is to improve the lives of the people on this planet. The amount of junk thrown away each day provided us with tons of raw materials. It wasn't long before we found that we could manufacture pretty much anything from "junk", from large format art installations,eg: "Jellyfish made from plastic bags - To gift boxes" etc... – The list is truly endless!

No, we don't get paid to hug trees; Upcycle is a company dedicated to changing the way we all look at waste. Our primary goal is to teach and empower individuals to generate their own income from the resources they have at hand. We take individuals from impoverished areas and teach them the skills they need to create useful and usable items from free and unutilized junk. Not only does this clean up the environment they live in, but also provides a source of income.

UPCYCLE – The Green Creative – creates green solutions for your waste, the reinvestment in the environment through reinventing waste and giving it a new purpose as opposed to recycling it.

UPCYCLE focuses on developing skills, transferring knowledge and training individuals to create and develop products from waste, creating sustainable job opportunities for unemployed people with the objective to develop an up-cycle set of skills implemented and supported by effective CSI projects.

UPCYCLE believes in empowering people to use their natural talents to provide them with enough income to support their families. Our up-cycling drive serves to bring this information back to our everyday lives in our step-by-step training courses. By empowering and training people to do something that can generate income & uplift their community, we are grooming skills that are invaluable to our country and our people.

Most companies have standardised their corporate gifts and stationery including event and function decor. There are very few new and exciting items in the market at the moment, and even fewer that are environmentally friendly. We estimate that 85% of corporate gifts and decor are imported, non-green items, made of potentially harmful materials that are not recycled or handmade.

UPCYCLE allows companies to promote themselves with green branding and marketing messages that include their green standing. This means that the marketing department can unlock the value in its own corporate gifts and functions and reduce its overall marketing costs.

UPCYCLE is promoting handmade products, made with recycled items, which when sold help to give groups and individuals an income for an opportunity in life.

UPCYCLE gifts were developed to feature the following key attributes:

  • Up-cycled waste materials
  • Personalised
  • Cost effective
  • Social Up-liftment
  • Hand crafted
  • Minimal impact on the environment
  • Functional and decorative
  • Sustainable and developmental

By purchasing green gifts for your corporate event you are making a difference to Mother Nature! Each item that is re-used rather than discarded relieves the impact on our industry and manufacturing processes as well as our carbon footprint as a collective.

Copyright (c) Upcycle 2010. All rights reserved.